Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Franklin, WI Population, Income & Demographics 2026

CSAMilwaukee-Racine-Waukesha MSAMilwaukee-Waukesha#10/60 Population

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

35,886

Median Agei

Race & Ethnicityi

White

81.7%29,314

Hispanic/Latino

6.1%2,192

Asian

5.9%2,125

Two or More

3%1,073

Black

2.7%985

Native Hawaiian/Pacific Islander

0.2%70

American Indian/Alaska Native

0.2%65

Other

0.2%62

Educational Attainment (Age 25+)i

GED/Alternative

2.2%578

High School Diploma

20.8%5,365

Some College (<1 yr)

5.8%1,485

Some College (1+ yr)

12.5%3,223

Associate's Degree

9.4%2,417

Bachelor's Degree

29.2%7,514

Master's Degree

10.2%2,633

Professional Degree

2.6%663

Doctorate

2.3%596

HS or Higher

95.1%

BA or Higher

44.3%

Graduate+

15.1%

Housingi

Median Home Valuei

$364,200

Median Renti

$1,458

Tenure

Owner-Occupied

77.3%10,923

Renter-Occupied

22.7%3,215

Total Units

14,540

Homeownership

77.3%

Vacancy Rate

2.8%

Home Values

Under $50K

2.1%232

$50K–$100K

0.2%17

$100K–$150K

1.5%166

$150K–$200K

6.1%668

$200K–$300K

21.1%2,309

$300K–$500K

49.5%5,403

$500K–$1M

18.5%2,026

$1M+

0.9%102

Economyi

Median Household Incomei

$106,894

Mean Household Incomei

$130,590

Per Capita Incomei

$52,190

Poverty Ratei

6.6%

Unemploymenti

3.4%

Labor Forcei

18,111

Household Income Distribution

Under $10K

4.7%669

$10K–$15K

2.2%317

$15K–$20K

1.6%228

$20K–$25K

2.4%337

$25K–$30K

2.7%379

$30K–$35K

3.8%535

$35K–$40K

1.4%195

$40K–$45K

2.3%324

$45K–$50K

1.4%201

$50K–$60K

4.8%683

$60K–$75K

7.1%999

$75K–$100K

13.4%1,895

$100K–$125K

10%1,418

$125K–$150K

9.3%1,310

$150K–$200K

15.4%2,172

$200K+

17.5%2,476

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

156

Residentsi

162

Avg. Tenant Renti

$413/mo

Programs in this community

Housing Choice Vouchers15 homes87% occupied$299/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 8112 homes98% occupied$420/mo rent

Privately owned apartments with rent subsidies tied to the building

202/PRAC29 homes94% occupied$446/mo rent

Household Incomei

Based on area median of $106,894/yr

Extremely low incomeUnder $32K/yr

80.6%

Very low income$32K–$53K/yr

19.4%

Who Receives This Housing

70.1% of subsidized households are headed by a single mother

22.9% of subsidized households are minority

20.7% of subsidized households include someone with a disability

93.5% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

3,0758.6%

By Region

Top Countries

India

632

Mexico

418

Poland

167

China

114

Canada

Philippines

United Kingdom

Korea

Commute & Transportationi

Workersi

17,284

Avg. Commutei

23.3 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

17,463

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

1,665(6% of civilian adults)

Health Insurancei

96.9%Insured

3.1%Uninsured