Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Shorewood, WI Population, Income & Demographics 2026

CSAMilwaukee-Racine-Waukesha MSAMilwaukee-Waukesha#16/60 Home Value

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

13,627

Median Agei

38.6

Race & Ethnicityi

White

77.7%10,590

Hispanic/Latino

6.6%904

Asian

5.5%751

Two or More

5.2%714

Black

3.8%514

Other

0.7%101

American Indian/Alaska Native

0.4%53

Educational Attainment (Age 25+)i

GED/Alternative

0.7%66

High School Diploma

6.3%620

Some College (<1 yr)

2.4%235

Some College (1+ yr)

6.7%652

Associate's Degree

6.1%593

Bachelor's Degree

33.7%3,288

Master's Degree

24.9%2,428

Professional Degree

8.8%857

Doctorate

8.3%808

HS or Higher

97.7%

BA or Higher

75.6%

Graduate+

41.9%

Housingi

Median Home Valuei

$443,700

Median Renti

$1,347

Tenure

Owner-Occupied

45.6%3,017

Renter-Occupied

54.4%3,602

Total Units

6,887

Homeownership

45.6%

Vacancy Rate

3.9%

Home Values

Under $50K

0.7%20

$50K–$100K

0.3%8

$100K–$150K

2.6%77

$150K–$200K

4.9%147

$200K–$300K

10.3%312

$300K–$500K

45.3%1,367

$500K–$1M

32%966

$1M+

4%120

Economyi

Median Household Incomei

$86,726

Mean Household Incomei

$134,373

Per Capita Incomei

$64,879

Poverty Ratei

14.3%

Unemploymenti

3.2%

Labor Forcei

8,122

Household Income Distribution

Under $10K

6%395

$10K–$15K

5.3%351

$15K–$20K

3.2%213

$20K–$25K

2.8%188

$25K–$30K

1.1%74

$30K–$35K

1.9%123

$35K–$40K

3.2%214

$40K–$45K

2.3%154

$45K–$50K

4.1%273

$50K–$60K

6.8%452

$60K–$75K

9.1%602

$75K–$100K

8.7%576

$100K–$125K

8.4%559

$125K–$150K

6.7%446

$150K–$200K

11%725

$200K+

19.2%1,274

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

439

Residentsi

470

Avg. Tenant Renti

$363/mo

Programs in this community

Housing Choice Vouchers10 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 8429 homes96% occupied$363/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $86,726/yr

Extremely low incomeUnder $26K/yr

89%

Very low income$26K–$43K/yr

11%

Who Receives This Housing

67% of subsidized households are headed by a single mother

30% of subsidized households are minority

49% of subsidized households include someone with a disability

80% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

1,2369.1%

By Region

Top Countries

Korea

176

China

166

Mexico

India

United Kingdom

Germany

Poland

Commute & Transportationi

Workersi

7,786

Avg. Commutei

20.8 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

7,866

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

409(3.7% of civilian adults)

Health Insurancei

97.2%Insured

2.8%Uninsured