Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Whitefish Bay, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

14,665

Median Agei

40.5

Race & Ethnicityi

White

83.3%12,212

Hispanic/Latino

5.2%763

Asian

4.6%673

Two or More

4.2%616

Black

2.4%359

American Indian/Alaska Native

0.2%35

Other

0%7

Educational Attainment (Age 25+)i

GED/Alternative

0.5%44

High School Diploma

5.3%505

Some College (<1 yr)

1.4%133

Some College (1+ yr)

6.4%619

Associate's Degree

3.6%341

Bachelor's Degree

39.8%3,821

Master's Degree

25.3%2,429

Professional Degree

8.7%837

Doctorate

8.1%775

HS or Higher

98.9%

BA or Higher

81.9%

Graduate+

42.1%

Housingi

Median Home Valuei

$533,800

Median Renti

$1,335

Tenure

Owner-Occupied

83.1%4,446

Renter-Occupied

16.9%901

Total Units

5,493

Homeownership

83.1%

Vacancy Rate

2.7%

Home Values

Under $50K

1.3%59

$50K–$100K

0.3%15

$100K–$150K

0.8%35

$150K–$200K

1.8%79

$200K–$300K

9%400

$300K–$500K

33.2%1,476

$500K–$1M

40.3%1,790

$1M+

13.3%592

Rent Distribution

$750–$1,000

151

$1,000–$1,250

245

$1,250–$1,500

$1,500–$2,000

197

$2,000+

171

Year Built

2020 or later

0.1%8

2010–2019

3%163

2000–2009

0.9%49

1990–1999

0.9%52

1980–1989

3%166

1970–1979

3.8%207

1960–1969

4.2%231

1950–1959

18.9%1,037

1940–1949

23.6%1,296

1939 or earlier

41.6%2,284

Heating Fuel

Utility Gas

80.3%4,295

Electricity

14.8%793

Fuel Oil

2.3%125

Bottled/LP Gas

1.2%63

Other

1%52

No Fuel

0.4%19

Economyi

Median Household Incomei

$157,109

Mean Household Incomei

$216,313

Per Capita Incomei

$78,966

Poverty Ratei

3.7%

Unemploymenti

2.6%

Labor Forcei

7,467

Household Income Distribution

Under $10K

1.7%92

$10K–$15K

1.5%78

$15K–$20K

0.5%27

$20K–$25K

0.7%40

$25K–$30K

2.7%142

$30K–$35K

2.8%148

$35K–$40K

0.9%47

$40K–$45K

1.1%58

$45K–$50K

1.2%63

$50K–$60K

5.1%271

$60K–$75K

4.3%230

$75K–$100K

9.4%502

$100K–$125K

7.1%379

$125K–$150K

8.2%439

$150K–$200K

13.5%724

$200K+

39.4%2,107

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Programs in this community

Housing Choice Vouchers2 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Social Characteristicsi

Marital Status (15+)i

Veteransi

233(2.3% of civilian adults)