Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Rhinelander, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

8,316

Median Agei

38.2

Race & Ethnicityi

White

92.7%7,710

Two or More

3.7%306

Hispanic/Latino

1.9%157

Black

1.1%91

American Indian/Alaska Native

0.6%52

Educational Attainment (Age 25+)i

GED/Alternative

3.5%205

High School Diploma

24.3%1,407

Some College (<1 yr)

8.1%468

Some College (1+ yr)

20.9%1,211

Associate's Degree

14.8%858

Bachelor's Degree

13.1%761

Master's Degree

7.5%437

Professional Degree

1.2%68

Doctorate

0.6%34

HS or Higher

94%

BA or Higher

22.4%

Graduate+

9.3%

Housingi

Median Home Valuei

$125,700

Median Renti

$804

Tenure

Owner-Occupied

65.5%2,342

Renter-Occupied

34.5%1,231

Total Units

4,352

Homeownership

65.5%

Vacancy Rate

17.9%

Home Values

Under $50K

7.8%183

$50K–$100K

20.9%489

$100K–$150K

33.8%791

$150K–$200K

16.5%386

$200K–$300K

14.3%336

$300K–$500K

6.2%146

$500K–$1M

0.5%11

Economyi

Median Household Incomei

$51,421

Mean Household Incomei

$64,547

Per Capita Incomei

$29,065

Poverty Ratei

12.3%

Unemploymenti

Labor Forcei

3,953

Household Income Distribution

Under $10K

9.6%342

$10K–$15K

3.6%128

$15K–$20K

3.4%122

$20K–$25K

4.7%168

$25K–$30K

5.6%200

$30K–$35K

11.3%405

$35K–$40K

2.9%103

$40K–$45K

1.7%62

$45K–$50K

6%215

$50K–$60K

8.6%307

$60K–$75K

11.7%419

$75K–$100K

11.6%414

$100K–$125K

5.6%200

$125K–$150K

5.4%193

$150K–$200K

6.9%247

$200K+

1.3%48

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

391

Residentsi

427

Avg. Tenant Renti

$413/mo

Avg. Waitlisti

15 months

Programs in this community

Public Housing50 homes98% occupied$459/mo rent

Government-owned housing managed by local housing authorities

Housing Choice Vouchers149 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 8164 homes95% occupied$399/mo rent

Privately owned apartments with rent subsidies tied to the building

202/PRAC10 homes

811/PRAC18 homes99% occupied$416/mo rent

Household Incomei

Based on area median of $51,421/yr

Extremely low incomeUnder $15K/yr

70.2%

Very low income$15K–$26K/yr

27.4%

Low income$26K–$41K/yr

2.4%

Who Receives This Housing

66% of subsidized households are headed by a single mother

4.5% of subsidized households are minority

37.3% of subsidized households include someone with a disability

51.8% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

861%

By Region

Top Countries

Mexico

United Kingdom

Commute & Transportationi

Workersi

3,827

Avg. Commutei

15.9 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

3,913

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

537(8% of civilian adults)

Health Insurancei

95.1%Insured

4.9%Uninsured