Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Durand, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

1,731

Median Agei

Race & Ethnicityi

White

92.9%1,608

Hispanic/Latino

2.3%39

Asian

2%34

Other

1.6%28

Two or More

1%17

Black

0.2%4

American Indian/Alaska Native

0.1%1

Educational Attainment (Age 25+)i

GED/Alternative

6.1%76

High School Diploma

33.4%419

Some College (<1 yr)

4.9%61

Some College (1+ yr)

17%213

Associate's Degree

12.4%155

Bachelor's Degree

20.7%259

Master's Degree

2.5%31

Professional Degree

0.6%8

HS or Higher

97.5%

BA or Higher

23.8%

Graduate+

3.1%

Housingi

Median Home Valuei

$152,400

Median Renti

$830

Tenure

Owner-Occupied

74.4%604

Renter-Occupied

25.6%208

Total Units

945

Homeownership

74.4%

Vacancy Rate

14.1%

Home Values

Under $50K

0.7%4

$50K–$100K

28.5%172

$100K–$150K

19.4%117

$150K–$200K

23.7%143

$200K–$300K

23.7%143

$300K–$500K

3.3%20

$500K–$1M

0.7%4

$1M+

0.2%1

Economyi

Median Household Incomei

$58,820

Mean Household Incomei

$74,000

Per Capita Incomei

$34,466

Poverty Ratei

13.3%

Unemploymenti

4.6%

Labor Forcei

885

Household Income Distribution

Under $10K

2.7%22

$10K–$15K

3.1%25

$15K–$20K

3.3%27

$20K–$25K

4.1%33

$25K–$30K

5%41

$30K–$35K

2.6%21

$35K–$40K

8.4%68

$40K–$45K

2.8%23

$45K–$50K

2.5%20

$50K–$60K

20.7%168

$60K–$75K

10.3%84

$75K–$100K

9.7%79

$100K–$125K

9.1%74

$125K–$150K

8.9%72

$150K–$200K

4.3%35

$200K+

2.5%20

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Residentsi

Avg. Tenant Renti

$456/mo

Programs in this community

Project Based Section 816 homes86% occupied$456/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $58,820/yr

Extremely low incomeUnder $18K/yr

64%

Very low income$18K–$29K/yr

36%

Who Receives This Housing

57% of subsidized households are headed by a single mother

0% of subsidized households are minority

20% of subsidized households include someone with a disability

14% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

422.4%

By Region

Top Countries

Philippines

Mexico

Germany

Commute & Transportationi

Workersi

819

Avg. Commutei

19.7 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

844

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

119(8.9% of civilian adults)

Health Insurancei

94.4%Insured

5.6%Uninsured