Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Clayton, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

13,277

Median Agei

45.6

Race & Ethnicityi

White

62.1%8,249

Black

27.7%3,682

Two or More

5.5%731

Hispanic/Latino

2.8%376

Asian

1.5%202

Other

0.2%30

American Indian/Alaska Native

0.1%7

Educational Attainment (Age 25+)i

GED/Alternative

1.3%122

High School Diploma

21.1%2,054

Some College (<1 yr)

8.9%870

Some College (1+ yr)

15.8%1,538

Associate's Degree

13.1%1,276

Bachelor's Degree

18.4%1,789

Master's Degree

11.7%1,137

Professional Degree

4.6%445

Doctorate

1.1%108

HS or Higher

96%

BA or Higher

35.8%

Graduate+

17.4%

Housingi

Median Home Valuei

$91,500

Median Renti

$675

Tenure

Owner-Occupied

75.6%195

Renter-Occupied

24.4%63

Total Units

308

Homeownership

75.6%

Vacancy Rate

16.2%

Economyi

Median Household Incomei

$66,136

Mean Household Incomei

$72,570

Per Capita Incomei

$32,001

Poverty Ratei

10.8%

Unemploymenti

4.2%

Labor Forcei

265

Household Income Distribution

Under $10K

3.9%10

$10K–$15K

4.3%11

$15K–$20K

4.3%11

$20K–$25K

2.7%7

$25K–$30K

3.9%10

$30K–$35K

6.6%17

$35K–$40K

5%13

$40K–$45K

3.9%10

$45K–$50K

0.8%2

$50K–$60K

8.5%22

$60K–$75K

11.6%30

$75K–$100K

24.4%63

$100K–$125K

7%18

$125K–$150K

7.4%19

$150K–$200K

2.7%7

$200K+

3.1%8

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Residentsi

Avg. Tenant Renti

$392/mo

Avg. Waitlisti

5 months

Programs in this community

Public Housing35 homes99% occupied$392/mo rent

Government-owned housing managed by local housing authorities

Household Incomei

Based on area median of $66,136/yr

Extremely low incomeUnder $20K/yr

66%

Very low income$20K–$33K/yr

11%

Low income$33K–$53K/yr

20%

Moderate / aboveOver $53K/yr

Who Receives This Housing

57% of subsidized households are headed by a single mother

3% of subsidized households are minority

21% of subsidized households include someone with a disability

46% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Social Characteristicsi

Marital Status (15+)i

Veteransi

44(8.2% of civilian adults)