Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Plover, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

13,884

Median Agei

Race & Ethnicityi

White

86.6%12,027

Hispanic/Latino

6.7%937

Asian

4.2%587

Two or More

1.8%245

Black

0.4%49

Other

0.3%39

Educational Attainment (Age 25+)i

GED/Alternative

2.7%261

High School Diploma

18%1,721

Some College (<1 yr)

4.1%388

Some College (1+ yr)

11.9%1,143

Associate's Degree

12%1,150

Bachelor's Degree

31.7%3,038

Master's Degree

8.3%798

Professional Degree

0.4%41

Doctorate

1.7%162

HS or Higher

90.8%

BA or Higher

42.2%

Graduate+

10.4%

Housingi

Median Home Valuei

$269,800

Median Renti

$1,089

Tenure

Owner-Occupied

58.9%3,331

Renter-Occupied

41.1%2,325

Total Units

5,820

Homeownership

58.9%

Vacancy Rate

2.8%

Home Values

Under $50K

4.2%141

$50K–$100K

0.6%19

$100K–$150K

5%165

$150K–$200K

12.2%406

$200K–$300K

40.4%1,345

$300K–$500K

29.7%990

$500K–$1M

7.7%258

$1M+

0.2%7

Economyi

Median Household Incomei

$88,042

Mean Household Incomei

$102,334

Per Capita Incomei

$42,077

Poverty Ratei

9.2%

Unemploymenti

3.5%

Labor Forcei

7,263

Household Income Distribution

Under $10K

2.3%131

$10K–$15K

1.1%60

$15K–$20K

1.1%65

$20K–$25K

3.7%208

$25K–$30K

3.2%183

$30K–$35K

3.7%212

$35K–$40K

1.4%77

$40K–$45K

2.4%136

$45K–$50K

2.9%164

$50K–$60K

7.1%402

$60K–$75K

13.9%789

$75K–$100K

14.1%799

$100K–$125K

17.5%989

$125K–$150K

7.2%408

$150K–$200K

8.6%484

$200K+

9.7%549

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

128

Residentsi

160

Avg. Tenant Renti

$471/mo

Avg. Waitlisti

4 months

Programs in this community

Housing Choice Vouchers87 homes70% occupied$543/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 841 homes94% occupied$319/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $88,042/yr

Extremely low incomeUnder $26K/yr

68.7%

Very low income$26K–$44K/yr

29.3%

Low income$44K–$70K/yr

Who Receives This Housing

79% of subsidized households are headed by a single mother

10.1% of subsidized households are minority

23.7% of subsidized households include someone with a disability

52.4% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

6854.9%

By Region

Top Countries

Mexico

231

Germany

China

Canada

Commute & Transportationi

Workersi

6,876

Avg. Commutei

18 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

7,010

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

572(5.4% of civilian adults)

Health Insurancei

93.1%Insured

6.9%Uninsured