Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Richland Center, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

5,109

Median Agei

41.9

Race & Ethnicityi

White

88.7%4,533

Hispanic/Latino

6.2%315

Two or More

3.7%191

Asian

1.1%54

Black

0.2%11

Other

0.1%4

American Indian/Alaska Native

0%1

Educational Attainment (Age 25+)i

GED/Alternative

5.5%206

High School Diploma

40.9%1,542

Some College (<1 yr)

8.5%321

Some College (1+ yr)

9.3%351

Associate's Degree

10.6%398

Bachelor's Degree

12.7%478

Master's Degree

2.7%101

Professional Degree

2%75

Doctorate

1.2%47

HS or Higher

93.4%

BA or Higher

18.6%

Graduate+

5.9%

Housingi

Median Home Valuei

$158,300

Median Renti

$683

Tenure

Owner-Occupied

51.3%1,238

Renter-Occupied

48.7%1,173

Total Units

2,641

Homeownership

51.3%

Vacancy Rate

8.7%

Home Values

Under $50K

3.5%43

$50K–$100K

16.1%199

$100K–$150K

25.2%312

$150K–$200K

24.4%302

$200K–$300K

22.1%274

$300K–$500K

6.8%84

$1M+

1.9%24

Rent Distribution

Under $500

216

$500–$750

485

$750–$1,000

157

$1,000–$1,250

219

$1,250–$1,500

$2,000+

Year Built

2010–2019

4.9%129

2000–2009

2.9%76

1990–1999

6.6%175

1980–1989

11.6%306

1970–1979

14.2%376

1960–1969

10.7%282

1950–1959

12.2%323

1940–1949

6.2%165

1939 or earlier

30.6%809

Heating Fuel

Utility Gas

69.7%1,681

Electricity

19.5%469

Fuel Oil

4.1%100

Bottled/LP Gas

3%72

No Fuel

2%49

Wood

1%24

Other

0.7%16

Economyi

Median Household Incomei

$51,932

Mean Household Incomei

$74,754

Per Capita Incomei

$36,780

Poverty Ratei

15.6%

Unemploymenti

4.6%

Labor Forcei

2,811

Household Income Distribution

Under $10K

4.2%102

$10K–$15K

5.9%142

$15K–$20K

5%121

$20K–$25K

5.7%138

$25K–$30K

3.9%94

$30K–$35K

7.2%173

$35K–$40K

8.4%202

$40K–$45K

5.8%141

$45K–$50K

2.8%67

$50K–$60K

6.7%162

$60K–$75K

10.6%256

$75K–$100K

11.2%270

$100K–$125K

7.4%179

$125K–$150K

5.8%140

$150K–$200K

6.8%163

$200K+

2.5%61

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

342

Residentsi

360

Avg. Tenant Renti

$386/mo

Avg. Waitlisti

17 months

Programs in this community

Public Housing59 homes98% occupied$411/mo rent

Government-owned housing managed by local housing authorities

Housing Choice Vouchers171 homes60% occupied$399/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 894 homes89% occupied$351/mo rent

Privately owned apartments with rent subsidies tied to the building

202/PRAC19 homes96% occupied$364/mo rent

Household Incomei

Based on area median of $51,932/yr

Extremely low incomeUnder $16K/yr

74.8%

Very low income$16K–$26K/yr

21.6%

Low income$26K–$42K/yr

3.3%

Moderate / aboveOver $42K/yr

0.3%

Who Receives This Housing

70.1% of subsidized households are headed by a single mother

5.4% of subsidized households are minority

38.6% of subsidized households include someone with a disability

51.1% of subsidized households include a senior (62+)

Social Characteristicsi

Marital Status (15+)i

Veteransi

230(5.5% of civilian adults)