Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Plain, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

780

Median Agei

39.7

Race & Ethnicityi

White

94.9%740

Two or More

2.9%23

Hispanic/Latino

1.8%14

Asian

0.4%3

Educational Attainment (Age 25+)i

GED/Alternative

4.1%22

High School Diploma

27.4%148

Some College (<1 yr)

7.4%40

Some College (1+ yr)

12.6%68

Associate's Degree

13.9%75

Bachelor's Degree

25%135

Master's Degree

4.6%25

Professional Degree

1.5%8

HS or Higher

96.5%

BA or Higher

31.1%

Graduate+

6.1%

Housingi

Median Home Valuei

$234,200

Median Renti

$893

Tenure

Owner-Occupied

78.6%250

Renter-Occupied

21.4%68

Total Units

339

Homeownership

78.6%

Vacancy Rate

6.2%

Home Values

Under $50K

2.8%7

$50K–$100K

4.8%12

$100K–$150K

6.8%17

$150K–$200K

20%50

$200K–$300K

39.2%98

$300K–$500K

22%55

$500K–$1M

4.4%11

Rent Distribution

Under $500

$750–$1,000

$1,000–$1,250

$1,250–$1,500

Year Built

2010–2019

0.9%3

2000–2009

6.5%22

1990–1999

7.4%25

1980–1989

7.1%24

1970–1979

14.5%49

1960–1969

10%34

1950–1959

10.6%36

1940–1949

12.1%41

1939 or earlier

31%105

Heating Fuel

Utility Gas

81.1%258

Electricity

15.7%50

Fuel Oil

1.3%4

Bottled/LP Gas

0.6%2

Wood

0.6%2

No Fuel

0.6%2

Economyi

Median Household Incomei

$96,000

Mean Household Incomei

$144,386

Per Capita Incomei

$52,777

Poverty Ratei

6.3%

Unemploymenti

1.7%

Labor Forcei

482

Household Income Distribution

Under $10K

0.3%1

$10K–$15K

1.9%6

$15K–$20K

1.9%6

$20K–$25K

1.9%6

$25K–$30K

1.3%4

$30K–$35K

1.3%4

$35K–$40K

1.9%6

$40K–$45K

1.6%5

$45K–$50K

3.5%11

$50K–$60K

5.7%18

$60K–$75K

8.8%28

$75K–$100K

21.1%67

$100K–$125K

17.9%57

$125K–$150K

9.7%31

$150K–$200K

12.6%40

$200K+

8.8%28

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Programs in this community

Housing Choice Vouchers2 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Social Characteristicsi

Marital Status (15+)i

Veteransi

36(6.1% of civilian adults)