Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Merton, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

3,550

Median Agei

Race & Ethnicityi

White

92.3%3,276

Two or More

3.3%116

Asian

2.5%88

Hispanic/Latino

1.5%55

Black

0.3%10

American Indian/Alaska Native

0.1%5

Educational Attainment (Age 25+)i

GED/Alternative

0.9%21

High School Diploma

9.6%218

Some College (<1 yr)

4.7%106

Some College (1+ yr)

10.5%238

Associate's Degree

9%205

Bachelor's Degree

39.3%894

Master's Degree

16.9%384

Professional Degree

5%113

Doctorate

1.9%44

HS or Higher

97.7%

BA or Higher

63%

Graduate+

23.8%

Housingi

Median Home Valuei

$575,800

Median Renti

$2,136

Tenure

Owner-Occupied

97%1,026

Renter-Occupied

3%32

Total Units

1,083

Homeownership

97%

Vacancy Rate

2.3%

Home Values

Under $50K

0.3%3

$50K–$100K

1.4%14

$100K–$150K

0.5%5

$150K–$200K

0.5%5

$200K–$300K

4.9%50

$300K–$500K

29.4%302

$500K–$1M

60.3%619

$1M+

2.7%28

Rent Distribution

$1,000–$1,250

$1,250–$1,500

$2,000+

Year Built

2020 or later

2%22

2010–2019

11.1%120

2000–2009

38%411

1990–1999

15.8%171

1980–1989

5.6%61

1970–1979

10%108

1960–1969

5.4%58

1950–1959

5.4%58

1940–1949

0.5%5

1939 or earlier

6.4%69

Heating Fuel

Utility Gas

90.5%957

Electricity

7.8%83

Fuel Oil

1.1%12

Wood

0.6%6

Economyi

Median Household Incomei

$173,913

Mean Household Incomei

$218,997

Per Capita Incomei

$67,068

Poverty Ratei

6.6%

Unemploymenti

1.9%

Labor Forcei

1,996

Household Income Distribution

Under $10K

3.2%34

$10K–$15K

0.4%4

$15K–$20K

3%32

$20K–$25K

0.9%9

$30K–$35K

0.7%7

$35K–$40K

0.9%10

$40K–$45K

0.9%10

$45K–$50K

0.9%9

$50K–$60K

1.2%13

$60K–$75K

1.7%18

$75K–$100K

5.1%54

$100K–$125K

6.9%73

$125K–$150K

8.3%88

$150K–$200K

26.1%276

$200K+

39.8%421

Social Characteristicsi

Marital Status (15+)i

Veteransi

126(5% of civilian adults)