Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

New Berlin, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

40,270

Median Agei

45.2

Race & Ethnicityi

White

82.9%33,392

Asian

6.3%2,528

Hispanic/Latino

5.7%2,280

Two or More

2.9%1,173

Black

2%800

Other

0.1%58

American Indian/Alaska Native

0.1%39

Educational Attainment (Age 25+)i

GED/Alternative

1.5%451

High School Diploma

22%6,505

Some College (<1 yr)

5.7%1,673

Some College (1+ yr)

10.6%3,132

Associate's Degree

10.2%3,013

Bachelor's Degree

31.7%9,377

Master's Degree

11.7%3,452

Professional Degree

2.4%709

Doctorate

1.5%453

HS or Higher

97.3%

BA or Higher

47.3%

Graduate+

15.6%

Housingi

Median Home Valuei

$163,400

Median Renti

$643

Tenure

Owner-Occupied

75.9%475

Renter-Occupied

24.1%151

Total Units

640

Homeownership

75.9%

Vacancy Rate

2.2%

Economyi

Median Household Incomei

$70,179

Mean Household Incomei

$88,489

Per Capita Incomei

$38,655

Poverty Ratei

6.4%

Unemploymenti

5.5%

Labor Forcei

765

Household Income Distribution

Under $10K

2.9%18

$10K–$15K

3.8%24

$15K–$20K

9.1%57

$20K–$25K

0.5%3

$25K–$30K

3.8%24

$30K–$35K

3.5%22

$35K–$40K

3.7%23

$45K–$50K

2.4%15

$50K–$60K

11.7%73

$60K–$75K

14.4%90

$75K–$100K

9.7%61

$100K–$125K

8.9%56

$125K–$150K

10.2%64

$150K–$200K

6.7%42

$200K+

8.6%54

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Residentsi

Avg. Tenant Renti

$408/mo

Programs in this community

Project Based Section 823 homes100% occupied$408/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $70,179/yr

Extremely low incomeUnder $21K/yr

87%

Very low income$21K–$35K/yr

13%

Who Receives This Housing

48% of subsidized households are headed by a single mother

0% of subsidized households are minority

43% of subsidized households include someone with a disability

83% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Social Characteristicsi

Marital Status (15+)i

Veteransi

95(9.3% of civilian adults)