Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Wales, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

2,902

Median Agei

42.1

Race & Ethnicityi

White

92.6%2,686

Asian

3.5%103

Hispanic/Latino

2.2%65

Two or More

1.4%42

Black

0.2%5

American Indian/Alaska Native

0%1

Educational Attainment (Age 25+)i

GED/Alternative

0.5%11

High School Diploma

14.2%290

Some College (<1 yr)

14.8%303

Some College (1+ yr)

9.8%201

Associate's Degree

9.4%192

Bachelor's Degree

36.4%743

Master's Degree

9.8%200

Professional Degree

2.8%57

Doctorate

1.6%33

HS or Higher

99.4%

BA or Higher

50.6%

Graduate+

14.2%

Housingi

Median Home Valuei

$399,400

Median Renti

$1,322

Tenure

Owner-Occupied

84.8%839

Renter-Occupied

15.2%150

Total Units

1,039

Homeownership

84.8%

Vacancy Rate

4.8%

Home Values

Under $50K

1.5%13

$150K–$200K

2.9%24

$200K–$300K

13.9%117

$300K–$500K

55.4%465

$500K–$1M

21.3%179

$1M+

4.9%41

Economyi

Median Household Incomei

$109,024

Mean Household Incomei

$147,494

Per Capita Incomei

$51,100

Poverty Ratei

4.3%

Unemploymenti

4.3%

Labor Forcei

1,528

Household Income Distribution

Under $10K

1.2%12

$10K–$15K

0.5%5

$15K–$20K

1.1%11

$20K–$25K

0.8%8

$25K–$30K

1.1%11

$30K–$35K

2.5%25

$35K–$40K

1.1%11

$40K–$45K

0.5%5

$45K–$50K

4.3%43

$50K–$60K

5.6%55

$60K–$75K

8.7%86

$75K–$100K

15%148

$100K–$125K

15.2%150

$125K–$150K

13.9%137

$150K–$200K

13.9%137

$200K+

14.7%145

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Programs in this community

Housing Choice Vouchers1 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

772.7%

By Region

Top Countries

India

Germany

Mexico

Canada

United Kingdom

Commute & Transportationi

Workersi

1,453

Avg. Commutei

23.3 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

1,462

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

185(8.1% of civilian adults)

Health Insurancei

97.3%Insured

2.7%Uninsured