Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

Iola, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

1,286

Median Agei

40.4

Race & Ethnicityi

White

84.3%1,084

Hispanic/Latino

6.2%80

Two or More

5.1%65

Black

4.4%57

Educational Attainment (Age 25+)i

GED/Alternative

9.8%88

High School Diploma

34.2%308

Some College (<1 yr)

7.5%68

Some College (1+ yr)

8.7%78

Associate's Degree

12.8%115

Bachelor's Degree

14.1%127

Master's Degree

2.3%21

Professional Degree

0.4%4

Doctorate

0.3%3

HS or Higher

90.1%

BA or Higher

17.2%

Graduate+

3.1%

Housingi

Median Home Valuei

$164,200

Median Renti

$766

Tenure

Owner-Occupied

52.4%334

Renter-Occupied

47.6%303

Total Units

653

Homeownership

52.4%

Vacancy Rate

2.5%

Home Values

Under $50K

0.3%1

$50K–$100K

15.3%51

$100K–$150K

23.1%77

$150K–$200K

37.1%124

$200K–$300K

16.8%56

$300K–$500K

4.8%16

$500K–$1M

2.7%9

Economyi

Median Household Incomei

$44,735

Mean Household Incomei

$58,533

Per Capita Incomei

$28,580

Poverty Ratei

13.5%

Unemploymenti

4.2%

Labor Forcei

546

Household Income Distribution

Under $10K

4.9%31

$10K–$15K

9.1%58

$15K–$20K

3.8%24

$20K–$25K

6.8%43

$25K–$30K

3.6%23

$30K–$35K

9.7%62

$35K–$40K

1.7%11

$40K–$45K

11%70

$45K–$50K

2%13

$50K–$60K

7.1%45

$60K–$75K

15.1%96

$75K–$100K

11.5%73

$100K–$125K

3.5%22

$125K–$150K

5%32

$150K–$200K

3.5%22

$200K+

1.9%12

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

Residentsi

Avg. Tenant Renti

$346/mo

Programs in this community

Housing Choice Vouchers4 homes

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 816 homes94% occupied$346/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $44,735/yr

Extremely low incomeUnder $13K/yr

93%

Very low income$13K–$22K/yr

Who Receives This Housing

40% of subsidized households are headed by a single mother

7% of subsidized households are minority

67% of subsidized households include someone with a disability

60% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

272.1%

By Region

Top Countries

Mexico

Germany

Commute & Transportationi

Workersi

494

Avg. Commutei

20.7 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

523

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

52(5.1% of civilian adults)

Health Insurancei

95.5%Insured

4.5%Uninsured