Where does this demographic data come from?

All demographic data comes from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates, which samples about 3.5 million households annually. The 5-year estimates provide the most reliable data for small geographies like municipalities.

What is the difference between Census data and ACS data?

The decennial Census (conducted every 10 years) is a full population count focusing on basic demographics. The ACS is an ongoing survey that collects detailed data on income, education, housing, commute patterns, and more. ACS data is updated annually but represents averages over a 5-year period.

How accurate is this data for small towns?

For smaller municipalities, ACS estimates have wider margins of error because fewer residents are sampled. The 5-year estimates reduce this uncertainty by averaging over a longer period. For towns under 5,000 people, treat specific numbers as approximations rather than precise counts.

New London, WI Population, Income & Demographics 2026

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Demographics — 2024 ACS 5-Year Estimatesi

Census

Populationi

7,726

Median Agei

36.5

Race & Ethnicityi

White

88.8%6,857

Hispanic/Latino

7.1%547

Black

1.8%140

Two or More

1.5%119

Other

0.5%39

American Indian/Alaska Native

0.2%18

Asian

0.1%6

Educational Attainment (Age 25+)i

GED/Alternative

2%106

High School Diploma

45.1%2,428

Some College (<1 yr)

6.5%351

Some College (1+ yr)

12.4%665

Associate's Degree

5.4%292

Bachelor's Degree

12.5%673

Master's Degree

4.7%253

Professional Degree

0.1%6

HS or Higher

88.7%

BA or Higher

17.3%

Graduate+

4.8%

Housingi

Median Home Valuei

$174,800

Median Renti

$837

Tenure

Owner-Occupied

52%1,748

Renter-Occupied

48%1,615

Total Units

3,473

Homeownership

52%

Vacancy Rate

3.2%

Home Values

Under $50K

6.8%118

$50K–$100K

4.8%84

$100K–$150K

23.2%405

$150K–$200K

35.1%613

$200K–$300K

14.7%257

$300K–$500K

14.7%257

$500K–$1M

0.8%14

Economyi

Median Household Incomei

$60,612

Mean Household Incomei

$75,374

Per Capita Incomei

$32,558

Poverty Ratei

20.9%

Unemploymenti

2.8%

Labor Forcei

3,891

Household Income Distribution

Under $10K

11.1%374

$10K–$15K

6.5%220

$20K–$25K

7%234

$25K–$30K

4.7%159

$30K–$35K

6.4%215

$35K–$40K

4.3%145

$40K–$45K

3%101

$45K–$50K

2.7%90

$50K–$60K

3.9%132

$60K–$75K

12.6%425

$75K–$100K

8.9%299

$100K–$125K

9%304

$125K–$150K

6.5%218

$150K–$200K

9.5%319

$200K+

3.8%128

Federally Subsidized Housingi

HUD

The federal government helps low-income families, seniors, and people with disabilities afford housing through several programs. Residents typically pay about 30% of their income toward rent, with the government covering the rest. This data shows how many households in this community receive that assistance.

Subsidized Homesi

197

Residentsi

244

Avg. Tenant Renti

$414/mo

Avg. Waitlisti

21 months

Programs in this community

Public Housing62 homes95% occupied$335/mo rent

Government-owned housing managed by local housing authorities

Housing Choice Vouchers83 homes63% occupied$476/mo rent

Rental vouchers (Section 8) that help tenants pay for private-market housing

Project Based Section 853 homes94% occupied$410/mo rent

Privately owned apartments with rent subsidies tied to the building

Household Incomei

Based on area median of $60,612/yr

Extremely low incomeUnder $18K/yr

76.2%

Very low income$18K–$30K/yr

20.3%

Low income$30K–$48K/yr

2.9%

Moderate / aboveOver $48K/yr

0.6%

Who Receives This Housing

74.6% of subsidized households are headed by a single mother

6% of subsidized households are minority

46.9% of subsidized households include someone with a disability

42.4% of subsidized households include a senior (62+)

Ancestry & Heritage

Self-reported ancestry groups. Residents may report multiple ancestries, so totals may exceed 100%.

Foreign-Born Populationi

Foreign-Borni

1361.8%

By Region

Top Countries

Mexico

136

Commute & Transportationi

Workersi

3,657

Avg. Commutei

24.4 min

How People Get to Work

Travel Time to Work

Workforce

Total Employed

3,781

Occupations

Industries

Social Characteristicsi

Marital Status (15+)i

Veteransi

140(2.4% of civilian adults)

Health Insurancei

94.5%Insured

5.5%Uninsured